SEO is an acronym that is thrown around often by digital marketing firms. What is it, and why is it so important for auto dealerships? SEO stands for search engine optimization, in short, it is a way for you to change your website design and improve the keywords and text on your site to ensure that search engines pick up your web page and put it towards the top of a search engine results page (SERP).
The best part about SEO is that it does this for organic content, which is content that is unpaid, meaning you can improve your site’s visibility and traffic without having to break the bank to create a marketing campaign. Automotive SEO services are the best way to get a leg up on competing dealers and ensure you can cast a wide net to attract vehicle shoppers. Some quality companies can help you craft a website and content that Yahoo!, Bing, or Google algorithms will pick up.