SEO is an acronym that is thrown around often by digital marketing firms. What is it, and why is it so important for auto dealerships? SEO stands for search engine optimization, in short, it is a way for you to change your website design and improve the keywords and text on your site to ensure that search engines pick up your web page and put it towards the top of a search engine results page (SERP). The best part about SEO is that it does this for organic content, which is content that is unpaid, meaning you can improve your site’s visibility and traffic without having to break the bank to create a marketing campaign. Automotive SEO services are the best way to get a leg up on competing dealers and ensure you can cast a wide net to attract vehicle shoppers. Some quality companies can help you craft a website and content that Yahoo!, Bing, or Google algorithms will pick up.
So you know what SEO is, but how does it work? Well, search engines like Google use crawlers that go and gather information about whatever they can find related to what someone types into a search query. Those crawlers then build an index and feed the data they find to algorithms that match the most concise and transparent data related to a search field and puts the information it believes fits the query best at the top. If you want to have your dealership climb the top of a SERP organically, you have to remember some important things about SEO. You also have to know what doesn’t work and what could hurt your SEO ranking.
The best digital marketing companies will work with your business and apply these tactics to your website content to ensure they are at the top of a SERP. First off, the content on your site needs to be of impeccable quality. The better the content, the more a search engine will view it as an asset to consumers. Secondly, research your keywords, these keywords are the impetus behind ensuring that the search engine’s algorithms prioritize your site. Third, ensure that your website is as easy to use on mobile platforms as it is on a laptop or desktop computer. Internet usage on mobile devices has grown exponentially since the beginning of the 2010s as a result of the ubiquity of smartphones and smart devices like Apple iPads. Websites that are not as readily usable on a mobile device will suffer on a SERP because the algorithms will look to ensure that a consumer can shop for a new van as quickly on their work computer as they can on their Google Android. Your website needs to be able to show off inventory and explain deals you have on specific models as seamlessly on a mobile device as it can on a standard PC or Mac.
